A back-to-basics approach is taking hold of retailers looking to win online.
It might not be as sexy as social media, but paid search and e-mail marketing are garnering the lion’s share of digital investment. In “The State of Retailing Online 2013: Marketing & Merchandising,” a study to be released today by Shop.org and Forrester, research shows that e-mail and paid search across devices are the top priority, followed by personalization and bolstering digital marketing teams to support these efforts.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)