By  on July 16, 2013

A back-to-basics approach is taking hold of retailers looking to win online.

It might not be as sexy as social media, but paid search and e-mail marketing are garnering the lion’s share of digital investment. In “The State of Retailing Online 2013: Marketing & Merchandising,” a study to be released today by Shop.org and Forrester, research shows that e-mail and paid search across devices are the top priority, followed by personalization and bolstering digital marketing teams to support these efforts.

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