By  on December 3, 2013

Although it’s that time of year when retailers battle each other tooth and nail for business, on Madison Avenue there’s a collaborative disposition this week.

Graff, Georg Jensen, Gucci, Ralph Lauren, Mulberry and Missoni are among 85 retailers from 57th to 86th Streets participating in “Miracle Saturday” on Dec. 7 by donating 20 percent of their sales — up to $15,000 — to support the pediatric initiatives of The Society of Memorial Sloan-Kettering Cancer Center. That’s 25 more than last year’s miracle day, according to the Madison Avenue Business Improvement District which organizes the event. “The season of giving has been imbued with the spirit of partnership on Madison Avenue,” said Matthew Bauer, president of the Madison Avenue BID. “This is a 27-year philanthropic tradition supporting children in need.”

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