By  on December 27, 2012

Retailers are not giving up on the holiday season.

It’s been disappointing so far, but on Wednesday, the day after Christmas, the promotional cacophony grew louder as stores blasted higher markdowns and escalated their appeals to shoppers. In the days ahead, they’re hoping for a rush of consumers responding to steep reductions on seasonal leftovers, redeeming gift cards, making returns and impulsively buying early spring and resort merchandise that recently began appearing on the selling floors and will continue to flow in over the next month.

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