By  on July 22, 2012

Coupons have been a hot topic lately, reviled by J.C. Penney Co. Inc.’s chief executive officer, Ron Johnson, who’s been trying to break consumers’ addiction to coupons and promotions by promising day-in-day-out fair prices. One coupon cheerleader is Cotter Cunningham, founder and ceo of whalesharkmedia.com, which had revenues of $120 million last year and owns a variety of coupon Web sites. One of the largest, RetailMeNot.com, has 450 million visits a year and offers 500,000 coupons for 100,000 stores.

“We’re the largest coupon site in the U.S.,” Cunningham said. Half of the coupons on the site come directly from retailers. Others are posted by users.

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