The first stirrings of a retail sea change are being felt through the prestige cosmetics industry, as manufacturers make subtle adjustments to their long-standing distribution strategies in the wake of the calamitous department store consolidations of the past two years. It’s now a multichannel world.
Specialty store chains, TV shopping and the Internet have been cultivating their own consumer constituencies favoring new shopping habits and preferences. A number of major brands have responded by reaching out; some by opening freestanding stores to better cement the consumer bond based on service.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)