By  on June 15, 2007

The first stirrings of a retail sea change are being felt through the prestige cosmetics industry, as manufacturers make subtle adjustments to their long-standing distribution strategies in the wake of the calamitous department store consolidations of the past two years. It’s now a multichannel world.

Specialty store chains, TV shopping and the Internet have been cultivating their own consumer  constituencies favoring new shopping habits and preferences. A number of major brands have responded by reaching out; some by opening freestanding stores to better cement the consumer bond based on service.

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