Come on in. That’s what Revolve is saying to fans of the multibrand e-tailer, which is opening the doors to its Revolve Social Club to the public for the first time since it bowed about a year ago.It’s good timing with the Coachella Valley Music and Arts Festival approaching later this month. This time of year is akin to the Oscars for companies such as Revolve that are known as the go-to places for festival attire in addition to stocking the closets of “It” girls year-round.Revolve marked a return to Melrose Avenue when it unveiled the Social Club on a quiet stretch of the street last March, with its hybrid showroom, event space and shopping experience for VIP members. The 3,500-square-foot space is invite-only to influencers, stylists, celebrities and some of Revolve’s best customers. The company had previously tried its hand at brick-and-mortar on the same street in 2008 with a gallery-like concept.“The Revolve Social Club is a physical extension of our brand — social, fun, sexy, aspirational and forward-thinking, and we are very excited to share it with the public for the first time,” Revolve chief executive officer Michael Mente said. “With this special format we are able to create unique experiences, introduce new product and celebrate the brands and customers who have shaped Revolve.”The public pop-up, which opens Friday and remains in operation through the weekend, will have a number of moving parts. At the top of that list includes a festival capsule collection that pulls in product from lines such as Lovers & Friends, Agolde, Majorelle, Schutz, Colour Pop, Chiara Ferragni, Ahlem and Ouai. There will also be on-site mini-makeovers along with contests and beauty- and fashion-influencer meet-and-greets.The festival style pop-up announcement, which was first quietly made on social media, was met with enthusiasm from followers. The pop-up concept will later move to Palm Springs April 14 to 16 as part of what Revolve is calling its “festival retreat” for Coachella that will include a number of live performances and celebrities. Among the broader set of events the e-tailer has planned around the festival will be its takeover of the Arrive Hotel in Palm Springs, which is expected to draw Jasmine Sanders, Olivia Culpo, Danielle Bernstein, Aimee Song, A$AP Ferg, Natasha Oakley and JonBoy.Late last month it was revealed Revolve had struck a partnership with Billboard that will see the two team up on a number of events throughout the year, including the Revolve Desert House — a hangout, gathering and all-around party space — at Coachella. For More on Revolve in WWD:Revolve Gets Into Beauty, Launches #RevolvebeautyRevolve Speeds Up European Delivery TimesRevolve: The Craft Beer Purveyor for FashionRevolve Clothing Eyes BridalRevolve Clothing Offering Same-Day Delivery for Coachella
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.