LONDON — Rick Owens hasn’t held back in his major collaboration with Selfridges, which is set to be unveiled next week. From the 25-foot statue of the designer’s muscular form that will sit atop the department store’s Oxford Street entrance to a boutique in the store’s Wonder Room that Owens said represents “what I’d carry into my burial pyramid,” the designer has distilled the spirit of his 20-year-old label into the Selfridges installation.
The World of Rick Owens, which will run from Monday through Oct. 24, is the “biggest single designer concept that Selfridges has initiated,” said Sebastian Manes, the retailer’s buying director. The idea to collaborate with Owens was originally part of Selfridges’ creative concept The Masters, which runs concurrently with Owens’ installation and celebrates the influence of designers from Marc Jacobs to Oscar de la Renta. But Manes said the project “grew into something much bigger,” as Selfridges and Owens “pushed what we all originally felt was achievable in terms of scale, complexity and atmospherics.” The installation will span a concept boutique with products selected by Owens, a temporary women’s wear shop on Selfridges’ first floor and a permanent Rick Owens men’s space also on the first floor, alongside dramatic window displays.
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