By  on September 26, 2012

“The consumer-purchase journey is neither linear nor predictable. The situation today is that there is a growing number of ways consumers interact with brands that is both physical and digital.”


So said Robert Willms, chief executive officer of the Optaros digital e-commerce company. Pulling from a variety of sources — film interviews, industry research and professional experiences — Willms painted a portrait of today’s consumers and how technology and the digital world affect their shopping behavior.

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