“The consumer-purchase journey is neither linear nor predictable. The situation today is that there is a growing number of ways consumers interact with brands that is both physical and digital.”
So said Robert Willms, chief executive officer of the Optaros digital e-commerce company. Pulling from a variety of sources — film interviews, industry research and professional experiences — Willms painted a portrait of today’s consumers and how technology and the digital world affect their shopping behavior.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)