“The consumer-purchase journey is neither linear nor predictable. The situation today is that there is a growing number of ways consumers interact with brands that is both physical and digital.”
So said Robert Willms, chief executive officer of the Optaros digital e-commerce company. Pulling from a variety of sources — film interviews, industry research and professional experiences — Willms painted a portrait of today’s consumers and how technology and the digital world affect their shopping behavior.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)