DALLAS -- The Dallas Market Center Co. has named Roberto B. Burford director of international development and designated him to head a new permanent office in Mexico City.

The move is a key part of the DMC plan to start marketing to Central and South American retailers while continuing to encourage Mexican buyers to shop here. The company also plans to hire an international development specialist who will be based at headquarters here.

The DMC owns the International Apparel Mart as well as wholesale marts for gifts, home furnishings and computer products.

Burford succeeds Diane Tanner, who held the same title but was based here. She resigned last November to join local apparel manufacturer Howard Wolf.

For the past two years, Burford has served as a liaison between several Mexican accessories manufacturers and sales representatives at the Apparel Mart here. Before that, he held international business development positions for five years with Service Master Co., working in Mexico City, the U.S. and Europe.

The DMC had earlier announced plans to swap an office at its headquarters in Dallas for space in Mexico City at the Camera Nacional de Comercio de la Ciudad de Mexico, the Mexico City chamber of commerce. The exchange is six months behind schedule and is now expected to take place by July. In the interim, Burford will have a temporary office on Cerrada de Popolta in Mexico City.

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