PARIS — “I’m a firm believer that there’s no success without excess. That’s my mantra.”
So says Roberto Cavalli, who describes his new 8,640-square-foot Paris flagship — slated to open to the public on Monday with an inaugural bash Saturday — as his most “ambitious and surprising project to date.”
Located in a seven-story building on the corner of Rue Saint-Honoré and Rue Cambon, and loaded with gleaming surfaces, it is hardly understated and — the designer fretted — might be perceived as over-the-top in this economy.
“I had some doubts on the new blueprint, but this shop was in the works for three years, and many things changed in the meanwhile,” the designer said in an exclusive interview. “The whole store is a declaration of love toward women, fantasy and my work.”
The final version is less lavish than the initial plan. Midway through the remodeling, Cavalli opted for a lighter mood, conceived with his longtime architect friend Italo Rota.
“We wanted to give the space the rhythm and structure of a couture house,” said Rota. “It’s a grand project that is at the same time intimate, made with scintillating materials, niches, unexpected corners and tiny living rooms.”
The boutique has a Seventies vibe with retro merchandising units in gold metal and a palette of browns, including a gleaming chocolate resin floor that lightens in intensity as customers move up through the building.
An ornamental cagelike structure dominates the entrance, in golden metal, suspended from the level above like a sci-fi chandelier. The work is a wink to the recently opened Cavalli club in Florence.
The first floor is dedicated mainly to accessories, including a floor-to-ceiling honeycomb-shaped eyewear unit in gold metal.
Daywear is found on the second floor, reached by a golden elevator or brushed metal staircase, while the third floor houses eveningwear as well as a private salon for made-to-measure, contained in a separate wing that retains the building’s original, 18th-century classic French features.
The final floor includes an intimate lingerie space with “sexy toys,” a selection of pieces from Cavalli’s home furnishings line, as well as a pet corner that showcases the house’s new dogwear line, offering everything from a bathrobe to a snow-white ski suit for mutts.
“Our house is full of dogs, and we thought this was a fun project that reflects the Cavalli glamour with the animal prints,” said Eva Cavalli, the designer’s wife.
Housed in the three floors above the store are the Paris press and administrative offices, as well as an apartment for the designing couple.
Cavalli called having a lavish Paris flagship “a dream come true. I’ve been designing for quite some time and I’ll never forget my young days spent in Paris when couture was palpable throughout the city,” he said. “I was so intimidated every time I walked past the headquarters of an atelier.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)