By  on April 23, 2014

Over more than three decades in retail, Ron Robinson has often reinvented his business — and he is doing so again.

Out of 5,000 square feet under his purview at the Fred Segal complex in West Hollywood, Robinson has carved out about 1,000 square feet for women’s merchandise, marking the first time he has specifically devoted space to the category. He wants to put his uniquely Californian mark on women’s apparel by turning the fitness-inspired, casual style embraced by so many locals into a highly fashionable endeavor.

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