By  on October 25, 2010

CHICAGO — Start with an armadillo. Then dress it up and take its picture. That’s the latest approach to the digital dressing room, and the “armadillo” in question is a robotic mannequin developed by Fits.me Biorobotics.

London shirtmaker Hawes & Curtis’ Web site has offered Fits.me for men’s wear since April and will expand it to women’s apparel next month. U.K. retailer John Smedley launched the virtual try-on tool for men recently and plans to introduce it for women next year. The goal is to reduce disappointment for online shoppers and costly returns for the merchants.

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