CHICAGO — Start with an armadillo. Then dress it up and take its picture. That’s the latest approach to the digital dressing room, and the “armadillo” in question is a robotic mannequin developed by Fits.me Biorobotics.
London shirtmaker Hawes & Curtis’ Web site has offered Fits.me for men’s wear since April and will expand it to women’s apparel next month. U.K. retailer John Smedley launched the virtual try-on tool for men recently and plans to introduce it for women next year. The goal is to reduce disappointment for online shoppers and costly returns for the merchants.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)