Jon Bon Jovi has five words to say to friend Kenneth Cole regarding his fall projects: I’ll be there for you.
Bon Jovi is the face for Cole’s newest men’s fragrance, RSVP, and is designing a limited-edition men’s and women’s jacket collection for Cole, both of which will benefit charities that work with the homeless.
“I’ve been the co-owner of an arena football team [Philadelphia Soul] for years, and all of our efforts are based in the community and giving back through a variety of charities,” said Bon Jovi during an interview Tuesday at the ad shoot for RSVP. Through the team, more than $1 million has been given to charities big and small in the Philadelphia metropolitan area. “As the years have gone on, I’ve become more drawn to the cause of homelessness. It doesn’t discriminate — race, color, creed, age. Over the last year, between the band, myself and the team, we’ve built 49 houses thus far through Habitat for Humanity and a Philadelphia-based charity called Project Home.”
Cole also has a long history of championing a variety of charities that aid the homeless, including HELP-USA, a nonprofit organization cofounded by his wife, Maria Cuomo Cole, in 1987. “Jon had this desire to somehow do something with his celebrity and presence onstage that could manifest itself offstage,” said Cole. “He has this personal affinity for outerwear and has a collection of vintage leather jackets that are very rock ’n’ roll. We came up with the idea of launching a few exclusive, signed Jon Bon Jovi jackets that we’d sell for the holiday season, exclusively in our stores and Web site and in Saks Fifth Avenue, with proceeds to benefit the homeless.”
The limited-edition jackets, priced at $795 apiece, will be sold at Kenneth Cole New York retail stores and Saks Fifth Avenue stores beginning in November, with all proceeds benefiting HELP-USA.
“Everything I do is subtle,” joked Bon Jovi, showing off the lining of one of the jackets — a large panel inside showcases his name, although the outside of the jacket is simple and tailored. Turning serious, he said, “I said I would only do this if all of the money is given away. Kenneth’s company has always been socially conscious, so we agreed that 100 percent of the [jacket] proceeds would be given away, and I said, ‘I’m in.’”
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