By and  on June 20, 2012

NEW YORK — Narciso Rodriguez’s latest design project required him to go on quite a trip.

This fall, Rodriguez becomes the first designer to participate in Kohl’s new DesigNation program. Developed by LF USA, the concept adds a new twist to fashion’s high-low game: Rather than simply bring designers to a retailer with special, limited-edition lower-priced lines, the program teams them up with a city of their choice, then takes them on a journey to that location to find inspiration for the monthlong capsule collection.

Rodriguez kicks the program off this November, confirming a WWD report last Thursday. The program is expected to continue for spring with Derek Lam, sources said.

LF USA executives could not be reached for comment on the program, while Kohl’s declined to confirm the identity of the second designer.

Rodriguez picked Istanbul as his city of choice, and went there for four days earlier this year with a team of Kohl’s executives in tow.

 

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