By  on June 3, 2009

Rothmans and Lubin’s are joining forces.

Lubin’s, a legendary 55-year-old men’s and boys’ store in Westchester County in New York, will exit its current location in Greenburgh and take up residence within Rothmans’ Scarsdale, N.Y., store beginning Aug. 1. Barry Kirschner, Lubin’s owner and son-in-law of store founder Gene Lubin, will remain with the business and run the boys’ business,which will continue to be called Lubin’s, within Rothmans.

Ken Giddon, president of Rothmans, explained that although Rothmans had been carrying boys’ apparel in its Scarsdale store for five years, Kirschner is a “superstar in the boys’ business. We only had boys’ in one store, and we didn’t take it very seriously. We found we were competing with them in that sphere, and they were doing a better job than we were. So instead of fighting them, it made more sense to join together under one umbrella.”

Although Lubin’s also carried men’s wear, the store will exit that category when it becomes part of the Rothmans family.

Lubin’s specializes in boys’ and young men’s dress clothing and carries an extensive assortment of sizes, including slims, huskies and stouts for boys and longs and shorts for young men. It also carries furnishings and shoes to complement the suits.

Rothmans, whose flagship is located on Union Square in Manhattan, will give Lubin’s 1,500 square feet of its 4,000-square-foot Scarsdale store for the boys’ collection, Giddon said. No men’s merchandise will be eliminated due to the integration. “We were selling boys’, so we’ll just let him take that over,” Giddon said. “It’s sort of like a leased shoe department that we’re giving over to someone who is passionate about the business.”

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