By  on July 20, 2007

LA JOLLA, Calif. — Surf-driven brand Roxy is expanding its retail base with a colorful new store design to stay competitive with teen retailers such as Hollister Co. and American Eagle Outfitters Inc.

The 17-year-old label, owned by Quiksilver Inc., based in Huntington Beach, Calif., launched an international growth plan on July 2 with the opening of a 1,100-square-foot store in La Jolla, Calif., an affluent beachside community north of San Diego.

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