NEW ORLEANS — Men’s wear has an expanded new home at Rubensteins.
In a renovation that was planned before Hurricane Katrina devastated the city and the store two years ago, the New Orleans specialty retailer has spent $2.5 million to increase the size of the men’s department to 10,000 square feet from 8,000 square feet and expand all departments by an average of 20 percent.
“We think of it as a major signal to everyone that the city is now open and more ready for business than ever,” said David Rubenstein, who co-owns the store with his brother, Andre Rubenstein.
Rubensteins, which has been in operation since 1924, is located in five 1824 historic structures facing Canal Street, a stone’s throw from the French Quarter. Ornate finials, dental molding and decorative plaster elements are magnificent calling cards to the store’s retail compound.
Some might consider the investment a bold move in post-Katrina New Orleans but, for the Rubensteins, it represents their third-generation stake in the city and long-term commitment to the store.
Currently, men’s suits represent about 40 percent of the mix. Furnishings, sportswear and shoes each account for approximately 20 percent of the remainder. New space has been carved out for the younger generation by adding fresh brands such as Band of Outsiders, Hugo Hugo Boss, Operations and Rag & Bone.
However, the venerable A-list European designers such as Brioni and Ermenegildo Zegna continue to be featured across all departments. Additionally, men’s clothing, now at 2,500 square feet, up from 1,500 square feet, includes Canali and Armani, while furnishings showcase such vendors as Robert Talbott and Eton in an area that has increased to 600 square feet, from 350 square feet. The sportswear area—featuring Etro, Polo, Lacoste and Tailorbyrd—has grown from 2,500 square feet to 3,500 square feet.
Floor-to-ceiling columns flank a wide central aisle extending the length of the store, with sportswear on one side, and suits and furnishings on the other. The columns’ insets of walnut veneer panels with vertical slices of glass highlighting color changing LED lamps create a Star Wars–style excitement.
One of the most dramatic additions to the space is a sweeping staircase. Fusing such modern elements as brushed and polished stainless steel, curved glass panels and gray granite treads, it lures customers to the women’s department. The women’s area—expected to grow to 12,500 square feet in phase two of the renovation project—has a projected spring 2008 completion.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye