Flash-sale site Rue La La is offering three themed, limited-edition beauty boxes chosen in partnership with the beauty editors of Condé Nast’s Allure. The boxes will be co-branded by Rue and Allure.Financial terms of the partnership were not disclosed.The beauty box will begin with a June offering, available today, featuring 13 summer beauty products. That will be followed by a fall top picks box and then the final box for the holiday season. The products — in both travel and full sizes — will include selections across different beauty categories, such as makeup, nail lacquer, moisturizer and dry shampoo.Rue said beauty is one of the site’s fastest-growing categories. Jeff Steeves, Rue’s senior vice president for marketing, said working with Allure helps give the site access to new and hot products.Jill Friedson, vice president for marketing, Condé Nast Women’s Collection, said that in addition to the curated, editor-tested products, each box will include product reviews and tips. That makes the box comparable to Allure's monthly subscription-based service, which also includes a special mini-magazine consisting of product reviews.While this is the first outside partnership for Allure, it isn't the first for Condé Nast. Sister publication Vogue did a similar partnership with Birchbox last month. Friedson declined to comment about the Vogue partnership, but did note that Allure has in the past worked on similar internal programs within the Condé Nast consumer magazine stable. Those include Brides, Teen Vogue, Condé Nast Traveler and GQ. The one with GQ was a men's grooming box for Father's Day, and there are now plans to do one on a quarterly basis, although details are still being worked out, according to Friedson."We talk to a lot of partners inside and outside [Condé Nast's offices]. An overarching goal at the company and at Allure is how are we growing our audience footprint and diversifying revenues," Friedson said.She noted that while monetizing the brand and revenue building are important, as well as bringing in a new audience from channels that might not be familiar with Allure, there's also a balancing act to make sure the existing Allure subscription box is not cannibalized. That's why the larger boxes offered for the collaborations have been centered "around certain moments." Friedson said future collaborations could include partnering with influencers, although that's an idea still on the drawing board.Similar to the Vogue and Birchbox partnership, there is a limited run for the June box collaboration with Rue La La, with plans to increase the number of boxes that will be produced for the fall and holiday boxes.Each box is priced at $39.99 and purchasers who buy the June box will automatically be enrolled to buy the other two boxes in the series.Fashion and accessories still dominate most purchases, although Rue has been growing its business in other sectors such as beauty and home. The core customer profile for Rue is an affluent female between her early 20s to late 40s.Last year, the company sought to increase customer engagement with the site and began aggregating fashion and lifestyle content for a new online component called Rue Now.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion