By  on April 20, 2012

The smartphone is getting a greater share of wallet in the mobile shopping arena, according to data from Rue La La.

Steven C. Davis, president of flash-sale site Rue La La, said, “We have been heavily investing in mobile now for two years, investing in the mobile shopping experience. Today, over 75 percent of Rue La La’s customers shop Rue La La on a mobile phone. Two years ago, that was less than 10 percent.”

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