By  on November 12, 2007

SAN FRANCISCO — Rvca, one of surf/skate’s hottest art-driven brands, opened its first branded store last week in the countercultural cradle of San Francisco’s Haight-Ashbury district.

The 4,300-square-foot flagship occupies a corner storefront in an early 20th-century Victorian building at the corner of Haight and Ashbury streets. In contrast to the space’s previous occupant, Gap, Rvca’s interior is decidedly vamp, with black columns, dark exposed ceilings and brick walls. Black velvet–curtained dressing rooms feature large, black enamel, gilded mirrors.

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