NEW YORK — Saks Fifth Avenue is advancing its omnichannel agenda by juicing up its SaksFirst loyalty program and rolling out free shipping.
It’s a response to a fast-changing industry where e-commerce continues to boom, even after a disappointing holiday season; Amazon.com, eBay, Net-a-porter and other pure plays are pushing harder and harder into the fashion world, and some retailers, such as Nordstrom and Macy’s, already have advanced omnichannel operations.
Saks does gain ground by making its shopping benefits more consistent across shopping channels, enhancing its SaksFirst program with a richer array of perks and rewards and revised rules geared to widen participation and strengthen customer bonds. Free shipping, while costly, is another big step forward for the luxury retailer.
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