Marking its 25th anniversary, the Look Good Feel Better organization will host its third annual Beauty Editors Day, when 25 beauty editors will pair with 25 beauty brands for a day of one-on-one consultations at Saks Fifth Avenue.
This year’s event, which will be held at Saks’ New York flagship on Thursday from noon until 7 p.m., will provide consumers with 20-minute sessions with advice being given by a beauty editor alongside a beauty brand. For a $30 donation to the Look Good Feel Better program, participants will have a chance to ask for trend, style and beauty guidance and receive a mini service and free gift. Additionally, 10 percent of sales by participating brands that day will be donated to Look Good Feel Better.
“Saks Fifth Avenue and Look Good Feel Better easily form a symbiotic partnership as two organizations deeply engaged in the beauty world,” said Kate Oldham, senior vice president and merchandise manager of beauty, fragrance, lingerie and swimwear at Saks Fifth Avenue. “Together we offer a unique and personalized experience for our customers to discuss current trends in skin care, fashion and makeup while giving back to a significant cause.”
Look Good Feel Better offers free cosmetics, styling workshops and support to people living with cancer to help ease the emotional trauma of the disease. Since its debut 25 years ago, it has served more than 900,000 people with cancer in the U.S. and more than 1.5 million around the world, according to the organization.
“[This event] allows us to link with the publishing industry, which is an awesome opportunity to reach the consumer and see what Look Good Feel Better does,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and its charitable organization, the Look Good Feel Better program. “It’s a unique opportunity for us and very good opportunity to expand our program.”
According to Roark, last year’s event generated almost $95,000 for Look Good Feel Better.
Moving forward, Roark said she has been working with Saks on some different ideas for expansion for 2015. “We’re looking at different locations to build on what this Beauty Editors Day could be, but we’re still working on the content.” Here, the full list of magazines and beauty editors:
· Jenny Bailly, deputy beauty director, and Sophia Panych, beauty editor, Allure, with Dior · Jessica Matlin, deputy beauty editor, Cosmopolitan, with Dolce & Gabbana · Sydney Wasserman, market editor, DuJour, with Clé de Peau Beauté · Emily Dougherty, beauty and fitness director, Elle, with Armani · Pamela Edwards-Christiani, beauty director, Essence, with Nars · Abbie Kozolchyk, beauty editor, Every Day With Rachael Ray, with Trish McEvoy · Heather Muir, beauty director, Fitness, with Clarins · Ying Chu, beauty director; Simone Kitchens deputy beauty editor, and Maureen Choi, senior beauty editor, Glamour, with Estée Lauder · Alexandra Parnass, beauty director, Harper’s Bazaar, with Tom Ford · Angelique Serrano and Kahlana Barfield, beauty directors, InStyle, with Lancôme · Jean Godfrey-June, beauty director, Lucky, with Kiehl’s · Genevieve Monsma, beauty director, More, with Bobbi Brown · Elise Minton, executive beauty editor, New Beauty, with Cellcosmet · Kathleen Hou, beauty editor, New York Magazine/TheCut, with Shiseido · Valerie Monroe, beauty director, O, The Oprah Magazine, with La Mer · Holly Carter, beauty director, People Stylewatch, with SK-II · Victoria Kirby, beauty director, Redbook, with Clinique · Megan McIntyre, beauty director, Refinery29, with Burberry · Elaine D’Farley, beauty director, Self, with Laura Mercier · Cheryl Kramer Kaye, executive beauty director, Shape, with Sisley · Jamie Rosen, beauty director, Town & Country, with La Prairie · Gwen Flamberg, beauty director, Us Weekly, with RéVive · SunHee Grinnell, beauty director, Vanity Fair, with Chanel · Sarah Brown, beauty director; Laura Regensdorf, beauty writer, and Arden Fanning, beauty assistant, Vogue, with Yves Saint Laurent · Jane Larkworthy, beauty director, and Katie Becker, beauty editor, W, with Guerlain
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