By  on February 4, 2009

Is there opportunity in the current economic disaster? Saks Fifth Avenue executives are counting on it, at least when it comes to the contemporary arena. Last month, the retailer unveiled a fresh approach to the category, including a redesign of a 3,600-square-foot section of its contemporary department, featuring 15 of Saks’ newest labels.

“We want to, as Saks should, highlight new talent,” said Joseph Boitano, senior vice president, general merchandising manager. “In order to highlight it, we’re presenting it in a new environment.”

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