By  on February 26, 2009

Saks Fifth Avenue has opened a men’s-only store in Palm Beach, Fla., a traditionally strong market for the luxury retailer.

The store, which is a replacement unit, measures 4,200 square feet and is next door to the company’s existing women’s unit on the first and second floors of the 150 Worth shopping center. “Men’s was in another secondary location at the other end of the mall,” explained Ron Frasch, chief merchandising officer of Saks Inc. “It wasn’t adjacent to our store, which made it more difficult to manage. It was a challenging configuration.”

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