By  on February 26, 2009

Amid its recession-related troubles, Saks Fifth Avenue may have found a comfort zone.


In all 53 Saks stores across the country, Wear departments opened this week, signaling the culmination of efforts to instill new life into the stale bridge category and throw greater weight behind what’s been the store’s opening price range. Saks is recovering from upsetting the industry with its sharp discounting last year, and again raised eyebrows this month by installing a high-end Kiton men’s boutique, which is seemingly counterintuitive given the world’s economic turmoil. However, Wear embodies what designers consider an appropriate, timely response to consumers across the nation trading down and seeking greater value and fashion.

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