By  on June 18, 2012

NEW YORK — Saks Fifth Avenue wants a bigger footprint when it comes to shoes.

On the eighth level of Saks’ Manhattan flagship where shoes are sold, Ron Frasch, president and chief merchant of Saks, stands like the gatekeeper. “I watch the women get off the elevator, with their eyes wide open. They’re not walking onto the floor. They’re kind of diving into it. It’s an emotional purchase,” Frasch said. “I wish I could figure out how to do that on every floor.”

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