By  on January 7, 2009

Equinox, a 44-unit health club chain, is trying to help Saks Fifth Avenue customers get to the gym in a cross-promotion.

This month, Equinox yoga instructors, personal trainers and masseuses will be in Saks stores in Boston; Tysons Corner, Va.; Miami; Chicago, and Dallas to share their moves with consumers. The initiative is part of the retailer’s Shape Up Make Up promotion. Equinox guest passes will be included in a gift-with-purchase multivendor goodie bag for those who shell out $50 or more at the cosmetics counter. Equinox is prepared to give away almost 20,000 guest passes.

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