Equinox, a 44-unit health club chain, is trying to help Saks Fifth Avenue customers get to the gym in a cross-promotion.
This month, Equinox yoga instructors, personal trainers and masseuses will be in Saks stores in Boston; Tysons Corner, Va.; Miami; Chicago, and Dallas to share their moves with consumers. The initiative is part of the retailer’s Shape Up Make Up promotion. Equinox guest passes will be included in a gift-with-purchase multivendor goodie bag for those who shell out $50 or more at the cosmetics counter. Equinox is prepared to give away almost 20,000 guest passes.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"