By  on August 2, 2012

Sally Hansen is clawing its way into the $2.6 billion gel nail market with not one, but two new products.

With total sales eclipsing that of lipstick volume, the nail care category is the hottest segment in beauty. Sally Hansen is the number-one nail brand in food, drug and mass, and retailers think the firm’s entry into gels will encourage many women to consider doing their own gel nails at home.

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