By  on May 30, 2014

If entrepreneur Adam Sandow has his way, new Web site BeautyDNA.com, launching to the public in early June, will become the Netflix of beauty.

“BeautyDNA is a game changer in that it will evolve how women discover beauty products,” said Sandow, chief executive officer of the company that bears his name, which also counts retailer Fred Segal and magazine NewBeauty in its portfolio. “It’s similar to Netflix with movies and Pandora, which matches listeners to the right songs and artists for them. BeautyDNA is a beauty matchmaker, connecting consumers and brands like never before. It will empower women so that they aren’t making the same beauty mistakes time and time again. Imagine a warehouse full of thousands of products, it’s completely overwhelming. One person comes and hands you the perfect product for you from that warehouse — that is BeautyDNA.”

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