Sandro has made its first U.S. retail stop outside of New York at The Forum Shops at Caesars in Las Vegas as it rolls out stores nationally.
Opened Thursday, the nearly 2,000-square-foot store gives shoppers in the U.S. a glimpse at Sandro’s new retail concept, initially unveiled on Avenue Victor Hugo in Paris last December, before it will be fully in place with the brand’s next store, set for September or October on Beverly Drive in Beverly Hills. The most obvious difference on display in Las Vegas is the sleek limestone storefront, a switch from Sandro’s previous wooden black facade.
“The entire concept was updated as the brand now is exponentially growing 50 percent a year in the number of locations,” said Patrick Valeo, president and chief operating officer of the American arm of the French brands Sandro, Maje and Claudie Pierlot. “It really is an evolution for the next chapter of the brand.”
The updated store design is intended to elevate Sandro’s brand positioning with a clean, geometric look. It features white walls, marble till, wood podiums, an onyx cash wrap and a herringbone floor, an element that is made in Paris and Valeo noted couldn’t be put in the Las Vegas location because the time needed to construct it was too long for the rapid six-week store build-out schedule.
Discussing the store design being unveiled in its entirety later this year at the upcoming unit on Beverly Drive, Valeo said, “The whole look and feel will be very different from today. The Beverly Hills store is well over 2,000 square feet. It will be the largest store in the U.S., and it will be a great showcase.”
The Forum Shops’ traffic, productivity and retail roster convinced Valeo that it would be a good choice for Sandro’s U.S. push beyond New York. “It is a location where everyone is going to be at some point during their stay in Las Vegas. For the first one [in Las Vegas] I think it is important to be there,” he said. “You couldn’t pick a location that is more visible, where you have a concentration of U.S. people. It is good too because you have a large population coming from China and Korea to Vegas and even from markets like Hawaii. As we expand into the Asian market further, that gives us great visibility.”
As will be the case in Beverly Hills, the Las Vegas store incorporates Sandro’s men’s collection. The men’s items occupy 30 to 35 percent of the retail space. Constituting some 10 percent of sales, accessories, on the other hand, don’t have dedicated areas and are largely mixed into the ready-to-wear assortment.
Sandro, which along with Maje and Claudie Pierlot was acquired by private equity firm Kohlberg Kravis Roberts & Co. this year, is on track to operate as many as 50 U.S. stores by the end of the year, according to Valeo. There are already four units in New York, where Valeo believes there could be eight to 10 Sandro stores. Another New York store will open on Columbus Avenue this summer, most likely July. Valeo predicted that average sales per square foot at Sandro stores in the U.S. would reach $2,000 this year. Sandro has 250 stores worldwide.
Sandro has also signed a lease to open on Fillmore Street in San Francisco and is close to signing one for a store in Aventura Mall in Aventura, Fla. Other possibilities for future Sandro stores in the U.S. are the Miami Design District, The Galleria and Highland Village in Houston, the unfinished retail complex American Dream in East Rutherford, N.J., and the Brooklyn neighborhood of Williamsburg.
Sandro also is expanding its in-store shops at department stores. It has four at Nordstrom stores and 17 at Bloomingdale’s doors, with six more to be added shortly. By the end of the year, the total number of in-store shops is expected to be 50.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye