By  on September 10, 2008

Not content to see brick-and-mortar retail partners lose business to online ventures such as Blue Nile, Sasha Primak is taking matters into its own hands by creating e-commerce sites for the $20 million jewelry maker’s dealers that improve on the build-your-own-ring concept.

Four will launch in the next month or so, along with Sasha Primak’s own Web store. Over the next 18 months, Sasha Primak hopes to expand its online presence to 40 of the firm’s 300 dealers.

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