Sephora is quietly identifying the latest generation of niche brands and poised to increase brand awareness for them.
With a new program called Scouted by Sephora, the retailer is highlighting the brands it believes will be the next big things. Their common denominators: All are niche brands, all have limited, if any, brand awareness in North America, and all have stood out to Sephora merchants.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)