By  on October 21, 2008

Sean John founder Sean “Diddy” Combs and financial partner The Yucaipa Cos. have acquired streetwear brand Enyce from Liz Claiborne Inc. Terms of the deal were not disclosed, but according to an informed source, the purchase price was about $20 million.

“Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade,” said Combs, founder and CEO of Sean John. “I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the men’s wear and boys’ lines, and launching into new licensing categories.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus