NEW YORK — Sean John has tried numerous times to get its women’s sportswear off the ground, but has hit roadblocks along the way. Now, with a licensing arrangement with Icer Brands Inc. here, the brand’s women’s business is starting to gain some traction.
Launched by Icer as an activewear line for holiday 2010, Sean John evolved into a young contemporary collection for spring 2011, and has been having some positive results. For fall and holiday 2011, the line has been broadened to include fashionable tops, dresses, pants, leggings, blazers and denim. “We were looking for the right partner and wanted to do it small and do it right,” said Jeffrey Tweedy, executive vice president of Sean John, which was founded in 1998.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)