By  on September 15, 2010

Sears Holdings Corp. will launch UK Style by French Connection this spring, in a daring collaboration between two brands from different continents with little in common other than striving to lift their underperforming businesses.

UK Style by French Connection will be sold exclusively at Sears stores starting in March for spring. It will offer contemporary clothing and accessories for women, men and children, and possibly eventually broaden into home goods and fragrance. The collection will be available on sears.com. LF USA’s Regatta division will source, develop and manufacture the collection.

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