Sears wants more cross-shoppers — meaning consumers who shop the hard goods and cut across the store for apparel.
So without getting trendy, and with a keen awareness that a “guy’s guy’’ is often the core customer, a line called Outdoor Life starts hitting the 800 Sears stores on Saturday. Two weeks later, 1,100-to-2,300-square-foot shops-in-shop will spring up in many locations, and by Sept. 20 Outdoor Life will be on sears.com.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"