Sears wants more cross-shoppers — meaning consumers who shop the hard goods and cut across the store for apparel.
So without getting trendy, and with a keen awareness that a “guy’s guy’’ is often the core customer, a line called Outdoor Life starts hitting the 800 Sears stores on Saturday. Two weeks later, 1,100-to-2,300-square-foot shops-in-shop will spring up in many locations, and by Sept. 20 Outdoor Life will be on sears.com.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)