By  on January 4, 2011

Sears Holdings Corp.has tapped Lana Cain Krauter as senior vice president and president of its apparel business, both online and in stores. The retailer has been struggling with its apparel offering, but the company noted that Cain Krauter is an apparel veteran, most recently serving as president and chief merchandising officer for Bealls Department Stores Inc., and, before that, executive vice president and general merchandise manager of men’s and children’s apparel at J.C. Penney Co. Inc. Cain Krauter also held senior roles at Goody’s Family Clothing, and Sears, Roebuck, where she oversaw women’s ready-to-wear, intimate apparel, accessories and import teams.

Cain Krauter will report to John Goodman, executive vice president of apparel and home. He cited her track record in brand, product and customer-loyalty program development, as well as her ability to create “high-performance teams.”

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