By  on October 11, 2012

Sears will transform New York’s Times Square into a campsite today to introduce customers to its new Outdoor Life men’s private brand.

Outdoor Life launched at all 800 Sears doors last month, and Sheila Field, chief marketing officer of Sears Apparel, said the initial response has been strong. “We just launched it, and we’ve had great results,” she said.

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