By  on March 26, 2014

Seventeen magazine is aiming to become a fashion brand too — and it’s linking with Sears to try to get there.

The Hearst publication, which targets teens and young women ages 15 to 24, is partnering with Sears to create a full line of clothing, shoes and accessories. The collection will be sold in 500-square-foot Seventeen-branded shops-in-shop in Sears’ 10 flagships and 500 additional Sears doors. The shops will feature Seventeen signage, interactive elements, charging stations and image pieces.  The Seventeen collection will launch in July.

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