By  on September 10, 2008

Sears is launching a women’s, men’s and children’s apparel collection produced under license from the U.S. Army.

The All American Army Brand First Infantry Collection is to make its debut in October in 550 Sears stores that have more trend-minded shoppers and at sears.com. It’s the first apparel licensing agreement by the Army for the use of its marks and insignias.

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