By  on July 23, 2010

NEW YORK — Retailers and manufacturers came to the cosmetics and sun care Efficient Program Planning Sessions, held last week at the Sanibel Harbour Marriott in Fort Myers, Fla., looking for ideas that can snap shoppers back into a buying mood.

At the cosmetics show, retailers’ picks included ideas to expand seasonal sales beyond Christmas and to add impulse items that can be easily merchandised in areas other than just beauty. More than 40 retail firms were represented at the cosmetics meeting, along with 27 cosmetics and fragrance suppliers. The sun care show was attended by 50 retail firms, including CVS Pharmacy and Kmart, and 30 suppliers. Buyers looked for concepts to expanded sun care beyond the summer months and noted some overlap between the two categories, such as bronzers.

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