The store’s Oxford Street flagship will unveil its latest beauty proposition on Saturday: a service-oriented space known as The Beauty Workshop, where customers will be encouraged to shop around and choose from a variety of price points and treatments ranging from tanning to blow-dries, manicures and hair weaves.
Staffers are employed by Selfridges, rather than the brands, and have been trained to work across a variety of products and services.
“If every woman emptied her makeup bag on the table, there would be a variety of products — there is no brand loyalty,” said Jayne Demuro, Selfridges’ head of beauty, during an interview at the store’s head office. “This is about giving the customer what we think they want, and it’s about offering our customers choices.”
The new space will be located off the main beauty hall, boosting the square footage of the overall space to 5,000 square feet. Demuro said, however, that the new space is by no means an expansion of the beauty hall — which carries the big makeup and skin care brands such as Chanel, YSL Beauté, Clarins and Clinique.
“The customer experience will be equal — but different. And, ideally, the customer will have a seamless experience moving from one space to the other,” Demuro said.
Selfridges is the latest British store to raise the bar on beauty retail.
Earlier this year, Marks & Spencer began rolling out dedicated beauty spaces — with assistants trained and paid by the store rather than the brands — that carry British, international and own label products. John Lewis has recently doubled the size of its beauty hall while House of Fraser, Liberty and Harrods have all upgraded or expanded their beauty spaces over the past 18 months.
The Beauty Workshop at Selfridges will showcase 50 new brands, including Aesop, The Organic Pharmacy and Dermalogica, all of which will open flagship stores in an area known as the Skin Clinic. Other brands to be carried in the space will include Obsessive Compulsive Cosmetics, which are 100 percent vegan, Topshop color cosmetics and mainstream brands such as Vaseline.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye