By  on January 24, 2012

LONDON — Selfridges and Stella McCartney are teaming up later this week for a store-wide celebration of the designer’s label, WWD has learned.

On Thursday, the Oxford Street store will unveil “The World of Stella,” with dedicated windows and in-store spaces, and a pop-up shop to showcase the limited edition Adidas by Stella McCartney My2012 collection.

The store will also launch exclusively the designer’s latest fragrance, L.I.L.Y. The nationwide launch takes place on February 15.

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