BEAUTY SPOTS: Selfridges on Thursday kicked off its biggest in-store event of the year, which aims to look at the business of beauty from a holistic point of view. The Beauty Project runs until June 12, stretches from the Oxford Street flagship — which has a giant, sparkly “Hello Beautiful” sign over the main entrance — to the retailer’s stores in Birmingham, Manchester and Selfridges.com.
Highlights include the Fragrance Lab, a space operated by The Future Laboratory consultancy and Givaudan, the manufacturer of flavors and fragrances. The lab analyzes customers’ personalities and creates original fragrances based on those traits; a male grooming destination complete with a barber shop; a tattoo and piercing parlor; a face gym — cardio for the cheeks, anyone? — and a series of debates, lectures, yoga classes and workouts that will run for the full six weeks.
On Thursday night, the debate “How To Look Hot at 100” is set to take place, while next Tuesday, the beauty journalist Sali Hughes will analyze the contents of local celebrities’ makeup bags. “Vanity Thy Name is Man,” will feature Nicky Haslam, Dylan Jones Robert Crampton, and Frances Wilson. More than 100 speakers will take part in the Salon program, with Dove as the headline sponsor.
Every brand on Selfridges’ beauty floor has created a special-edition product to tie in with the event, while a series of stands — offering nail art or Selfridges’ edits of the best mascara, color cosmetics, lipsticks and travel items — are dotted throughout the store. Selfridges is also hosting new brands, such as the Dublin-based company Roads founded by Danielle Ryan, which has opened a fragrance pop-up shop on the ground floor.
"We wanted the customer to move seamlessly from fashion to beauty, as both are retail fields about expressing yourself and versions of yourself,” said Jayne Demuro, Selfridges’ director of beauty. “With the Beauty Project, we are pushing the envelope further by offering new, often groundbreaking expertise, services and product selection within each category from face to nails and fragrance."
Demuro said Selfridges is the number one beauty hall in terms of sales. “It is the first time we have ever created a campaign dedicated to beauty on this scale. Given our world leading status, we felt it was high time we celebrated it with bells and whistles,” she said.
On Thursday, Selfridges also unveiled an ad campaign using models of a variety of ages and ethnicities — all of whom were discovered at an open casting. The outdoor and online campaign, has been shot by Norbert Shoerner, and none of the images has been re-touched. Both the campaign and the lectures aim to explore themes such as global beauty, adornment, age and androgyny.
The event extends to the ground floor food hall, too, with beauty foods on offer that are free of sugar, gluten, and dairy. Dieticians are also on call, for those whose beauty comes from the gut. The store has also partnered with Google Plus to enhance the online experience of The Beauty Project. Key debates will be available live online, with video chat technology.
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For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews