BEAUTY SPOTS: Selfridges on Thursday kicked off its biggest in-store event of the year, which aims to look at the business of beauty from a holistic point of view. The Beauty Project runs until June 12, stretches from the Oxford Street flagship — which has a giant, sparkly “Hello Beautiful” sign over the main entrance — to the retailer’s stores in Birmingham, Manchester and Selfridges.com.
Highlights include the Fragrance Lab, a space operated by The Future Laboratory consultancy and Givaudan, the manufacturer of flavors and fragrances. The lab analyzes customers’ personalities and creates original fragrances based on those traits; a male grooming destination complete with a barber shop; a tattoo and piercing parlor; a face gym — cardio for the cheeks, anyone? — and a series of debates, lectures, yoga classes and workouts that will run for the full six weeks.
On Thursday night, the debate “How To Look Hot at 100” is set to take place, while next Tuesday, the beauty journalist Sali Hughes will analyze the contents of local celebrities’ makeup bags. “Vanity Thy Name is Man,” will feature Nicky Haslam, Dylan Jones Robert Crampton, and Frances Wilson. More than 100 speakers will take part in the Salon program, with Dove as the headline sponsor.
Every brand on Selfridges’ beauty floor has created a special-edition product to tie in with the event, while a series of stands — offering nail art or Selfridges’ edits of the best mascara, color cosmetics, lipsticks and travel items — are dotted throughout the store. Selfridges is also hosting new brands, such as the Dublin-based company Roads founded by Danielle Ryan, which has opened a fragrance pop-up shop on the ground floor.
"We wanted the customer to move seamlessly from fashion to beauty, as both are retail fields about expressing yourself and versions of yourself,” said Jayne Demuro, Selfridges’ director of beauty. “With the Beauty Project, we are pushing the envelope further by offering new, often groundbreaking expertise, services and product selection within each category from face to nails and fragrance."
Demuro said Selfridges is the number one beauty hall in terms of sales. “It is the first time we have ever created a campaign dedicated to beauty on this scale. Given our world leading status, we felt it was high time we celebrated it with bells and whistles,” she said.
On Thursday, Selfridges also unveiled an ad campaign using models of a variety of ages and ethnicities — all of whom were discovered at an open casting. The outdoor and online campaign, has been shot by Norbert Shoerner, and none of the images has been re-touched. Both the campaign and the lectures aim to explore themes such as global beauty, adornment, age and androgyny.
The event extends to the ground floor food hall, too, with beauty foods on offer that are free of sugar, gluten, and dairy. Dieticians are also on call, for those whose beauty comes from the gut. The store has also partnered with Google Plus to enhance the online experience of The Beauty Project. Key debates will be available live online, with video chat technology.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)