BEAUTY SPOTS: Selfridges on Thursday kicked off its biggest in-store event of the year, which aims to look at the business of beauty from a holistic point of view. The Beauty Project runs until June 12, stretches from the Oxford Street flagship — which has a giant, sparkly “Hello Beautiful” sign over the main entrance — to the retailer’s stores in Birmingham, Manchester and Selfridges.com.
Highlights include the Fragrance Lab, a space operated by The Future Laboratory consultancy and Givaudan, the manufacturer of flavors and fragrances. The lab analyzes customers’ personalities and creates original fragrances based on those traits; a male grooming destination complete with a barber shop; a tattoo and piercing parlor; a face gym — cardio for the cheeks, anyone? — and a series of debates, lectures, yoga classes and workouts that will run for the full six weeks.
On Thursday night, the debate “How To Look Hot at 100” is set to take place, while next Tuesday, the beauty journalist Sali Hughes will analyze the contents of local celebrities’ makeup bags. “Vanity Thy Name is Man,” will feature Nicky Haslam, Dylan Jones Robert Crampton, and Frances Wilson. More than 100 speakers will take part in the Salon program, with Dove as the headline sponsor.
Every brand on Selfridges’ beauty floor has created a special-edition product to tie in with the event, while a series of stands — offering nail art or Selfridges’ edits of the best mascara, color cosmetics, lipsticks and travel items — are dotted throughout the store. Selfridges is also hosting new brands, such as the Dublin-based company Roads founded by Danielle Ryan, which has opened a fragrance pop-up shop on the ground floor.
"We wanted the customer to move seamlessly from fashion to beauty, as both are retail fields about expressing yourself and versions of yourself,” said Jayne Demuro, Selfridges’ director of beauty. “With the Beauty Project, we are pushing the envelope further by offering new, often groundbreaking expertise, services and product selection within each category from face to nails and fragrance."
Demuro said Selfridges is the number one beauty hall in terms of sales. “It is the first time we have ever created a campaign dedicated to beauty on this scale. Given our world leading status, we felt it was high time we celebrated it with bells and whistles,” she said.
On Thursday, Selfridges also unveiled an ad campaign using models of a variety of ages and ethnicities — all of whom were discovered at an open casting. The outdoor and online campaign, has been shot by Norbert Shoerner, and none of the images has been re-touched. Both the campaign and the lectures aim to explore themes such as global beauty, adornment, age and androgyny.
The event extends to the ground floor food hall, too, with beauty foods on offer that are free of sugar, gluten, and dairy. Dieticians are also on call, for those whose beauty comes from the gut. The store has also partnered with Google Plus to enhance the online experience of The Beauty Project. Key debates will be available live online, with video chat technology.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews