With a chandelier made from distorted fragrance bottles, a gaggle of mirrors with six light settings, custom-designed modern art and — perhaps most surprisingly — no cash wrap, Sephora is kicking its business model into the future with its new Meatpacking District store.
Located at the corner of Ninth Avenue and West 13th Street, the 5,000-square-foot store — with 3,500 square feet of that devoted to selling space — will be the first Sephora in the U.S. to feature a completely mobile checkout model, said David Suliteanu, chief executive officer of Sephora Americas, in an exclusive interview this week. The store is Sephora’s 16th in Manhattan and 293rd in the U.S. and opens on Sept. 16.
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