NEW YORK — Sephora will sport a nostalgic theme this upcoming holiday season and that is a perfect fit for a relatively new vendor to the specialty store's power — on10.
On10 got its first shot at selling Sephora late last year when it cooked up some vintage artwork to highlight classic candy and beverage icons from The Hershey Co., Dr. Pepper and Schweppes Ginger Ale. Sephora liked the taste of on10 so much it has committed to a major holiday 2008 collection. On10's sister division is responsible for many of the mass market confectionary beauty hits under the logo of Lotta Luv LLC.
On10 has built upon an already successful collection to feature special holiday lip balms, gift sets, body butters, lotions and even candles. With its new collection for holiday, on10 is bringing Sephora its first major offering of candles. "The great news is that their stores have been perfect for us and our products perfect for them," said on10's chief executive officer Steph Fogelson. Indeed, the original line brought impulse lip balms to the retailer, which did not have a large penetration into the balm category.
Based on on10's experience in lip balms, the focal point will be lip balms in new flavors from 7Up, Wrigley's, Tootsie Roll and Tootsie Pop. These add to the already proven hits from Hershey, Dr. Pepper and Schweppes that are still available at the key cash wrap position at Sephora. But for holiday, on10 is making its lineup a traffic-stopper with a Christmas tree-formed display that will hold items in the collection.
The tins sport vintage artwork and are available in several shapes such as round, oval and square. There are also compacts and a lip balm moisture stick. Among the standout retro chic designs are pinup girls from early Schweppes packaging. "Vintage is hot and the packages are so beautiful you just want to have them," said on10's senior vice president Eileen Rappaport.
Sephora heard about on10's licensing agreement with Disney that requested hip images of Mickey, Minnie, Snow White, Cinderella and Alice. On10 is bringing the same retro cool stylings of the candy and beverage packages to Disney.
There will be lip balm gift sets in flavors from Schweppes, Dr. Pepper, Hershey's, Tootsie Roll and Snow White and the Seven Dwarfs for the holiday period in a decorative box. Plus, there are clutches and bag gift sets featuring skinny lip balm sticks.
Although not based on a flavor or license, on10 is making a green statement for holiday with Green Glam Gloss, a lip balm pot that will retail for $9. "There are many green options," said Rappaport. "But not those that are glam, too. We hope to expand upon the concept."
Formulas for all balms feature SPF 15, organic extra virgin olive oil, beeswax, rosemary, organic coconut oil, vitamin E, cocoa butter and lanolin.
The holiday collection marks on10's first venture into body products with body butter and body lotions. Also, the company is launching its first solid fragrance with a Vanilla crème and an Almond scent. The new soy candles come in travel options as well as full-size luxury candles in Schweppes Ginger Ale or Hershey's Velvet Sweet Chocolate.
The holiday collection will retail exclusively at Sephora nationwide and range in price from $9 for a lip balm to $38 for the lip balm set. Candles will sell for $32 each. On10 believes the products will provide Sephora with many stocking-stuffer opportunities plus a great price point in a tough economy to offer a gift option.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)