By  on July 13, 2012

DALLAS — Sephora has great expectations for its first Brazilian store opening today in São Paulo’s new JK Iguatemi mall.

“Prestige penetration was really limited until now, but the Brazilian market is very well informed about brands and products and is really eager,” said Paula Larroque, general manager and senior vice president of Latin America for Sephora Americas. “We know we are bringing something they have been expecting for a long time.”

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