By and  on March 8, 2010

PARIS — Last Tuesday morning, Sephora invited shoppers in Hong Kong to use up their VIP points in a 70 percent-off clearance sale. The LVMH Moët Hennessy Louis Vuitton-owned perfumery chain said it would be shuttering its store in the city at the end of this month.

“Sephora made the decision to close its store in Hong Kong soon, whose location didn’t respond to the expectations of the brand,” said a Sephora spokeswoman in France. “To be sure, this decision does not put into question Sephora’s development strategy in Asia, and more particularly in China, where the brand knows tremendous success in Shanghai and Peking, as well as in the provincial towns.”

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